Custom packaging refers to any kind of packaging designed to reflect the brand of a product, be it in box form or other container. Customized designs may include completely tailored pieces tailored specifically for one product or using existing shapes, colors and finishes in order to set their product apart from its competition.
Custom packaging can help brands create an enhanced customer experience, cultivating emotional ties with their audience. This is particularly relevant for brands trying to differentiate themselves by offering higher levels of quality or luxury; Apple has used sleek packaging design as one way of setting themselves apart in the tech sector.
Packaging that perfectly fits a product can also save costs. An overly-large package leaves extra material that costs more to ship; opting for custom packaging solutions tailored specifically to your product could minimize waste while cutting shipping expenses significantly.
Eco-friendly custom packaging can not only save money, but it can also increase brand loyalty. When your products arrive packaged in sustainable, recyclable or reusuable containers, promote this feature on your website and social media pages to demonstrate that your company practices responsible business practices – encouraging customers to support you by sharing with friends and family.