The Impact of Online Reputation on Companies and People

The Impact of Online Reputation on Companies and People

Nurturing a positive reputation online is vital to attracting new clients, employees and investors. It also helps you align with your brand’s ethos and values. People tend to stay away from businesses with low online reputations. This is because the companies look like they don’t care about their image. Trustworthiness For businesses, a bad online … Read more

Assessing & Measuring Online Reputation

Assessing & Measuring Online Reputation

A brand’s reputation depends on more than just online reviews. It also depends on offline KPIs like customer satisfaction surveys and referrals. Tracking these critical online management KPIs will help you build a solid reputation that is not easily shaken by negative online reviews or a front-page news story. 1. Customer Reviews Customer reviews are … Read more