In this digital age, a brand’s reputation is tied directly to its online image. When a potential customer searches the company name, they will see what shows up in search engine results pages (SERPs). This is why it’s more important than ever to manage a business’s online reputation. This involves implementing SEO and ORM strategies … Read more
Cybersecurity certifications are non-degree credentials that provide a quick way to enhance your skills. Many reputable certificate programs also provide pathways leading to higher-level security certifications – so you can plan out your cyber career path more strategically. CompTIA Security+ is an excellent entry-level certification, covering core security principles. If desired, more specialized certifications such … Read more
A brand’s reputation depends on more than just online reviews. It also depends on offline KPIs like customer satisfaction surveys and referrals. Tracking these critical online management KPIs will help you build a solid reputation that is not easily shaken by negative online reviews or a front-page news story. 1. Customer Reviews Customer reviews are … Read more