Assessing & Measuring Online Reputation

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Assessing & Measuring Online Reputation

A brand’s reputation depends on more than just online reviews. It also depends on offline KPIs like customer satisfaction surveys and referrals. Tracking these critical online management KPIs will help you build a solid reputation that is not easily shaken by negative online reviews or a front-page news story. 1. Customer Reviews Customer reviews are … Read more

How Reputation Affects People

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How Reputation Affects People

A reputation is a socially shared judgment. A positive one can provide group inclusion while a negative one can ostracize people in a personal setting. In a business context, a strong reputation attracts customers and boosts revenue. One important aspect of a reputation is consistency. Being inconsistent can cause a person to lose trust. Social … Read more